2025 Advent Calendar: 24 Days of Spice and Recipes

This holiday season, Selefina Spices is reimagining its 24 Days of Spice Advent Calendar with a digital twist. For 2025, each spice in the calendar will be paired with a QR code that unlocks a matching landing page, designed to mirror the advent experience online.

When scanned, the QR code opens a daily spice page that reveals not only background information about the ingredient, but also recipe ideas and creative tips for using it in the kitchen. Just like the calendar itself, the online platform unlocks one spice per day—ensuring the surprise isn’t spoiled in advance.

“Cooking is as much about inspiration as it is about ingredients,” said Nina Zito of Selefina Spices. “This year’s advent calendar brings both together. Each day reveals a new spice and a new opportunity to learn, experiment, and bring something fresh to the table.”

Inside, home cooks will find 24 individually wrapped spices and blends ranging from seasonal staples to bold global flavors. Each sample-sized portion is perfect for experimenting without the commitment of a full jar, making the calendar both a discovery tool and a festive kitchen companion.

Press samples and high-resolution images are available upon request.