Selefina Spices is adding a burst of natural color to kitchens everywhere with the launch of its Natural Food Coloring Powders. Designed to bring excitement to plates for both kids and adults, these powders offer a vibrant alternative to artificial dyes—crafted entirely from dried and powdered botanicals.
Far more than just color, some powders also add distinctive flavors and even playful color-shifting properties, making them a versatile choice for home cooks, bakers, and food artists. Whether sprinkled into frosting, stirred into beverages, or added to savory dishes, these natural powders let creativity shine through in every dish.
The collection includes a wide spectrum of colors and flavors:
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Mango Juice Powder – golden yellow with tropical sweetness
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Cranberry Juice Powder – ruby red with tangy notes
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Matcha Powder – vibrant green with earthy depth
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Cacao & Black Cacao Powders – rich browns with chocolate flavor
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Butterfly Pea Flower Powder – striking blue that can shift to purple with acidity
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Hibiscus Powder – deep red with floral-tart flavor
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Beetroot Powder – bold magenta with subtle earthiness
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Purple Sweet Potato Powder – lush violet with mild sweetness
“Cooking is as much about joy and creativity as it is about nourishment,” said Nina Zito. “With our natural food coloring powders, you can brighten up a child’s lunch, decorate holiday cookies, or craft colorful lattes—without a drop of artificial dye.”
Selefina Spices continues to champion exploration in the kitchen, offering affordable “Try Me” samples, curated collections, and now, a rainbow of natural colors to inspire cooks of all skill levels.